search engine friendly and optimized web pages Search Engine Optimization Built In

ShopFactory is constantly updated so you get the best performance in search engine ranking technology - as the search engines change!

ShopFactory has been designed with search engines in mind. 

Many ecommerce merchants rely solely on search engines as the most important online marketing tool available to them.

Why? Because it doesn't cost anything!

With ShopFactory, there are search engine optimization enhancements and features available to merchants and developers which help to develop the website so you can be found on search engines. Pages and products are built in their own individual "HTML page" which is already search engine friendly! 

ShopFactory is also continually updated to meet the changing needs of search engines as the search engines change.
You are notified of these and other updates in the software and have free access to updates as they become available.

 

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Sitemap.xml created Automatically
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Google and Yahoo have adopted a sitemap.xml feed which you can submit to them so they can search your site more efficiently.

ShopFactory automatically creates a sitemap.xml feed file as you add pages to your website.

Static Pages
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Many search engines don't like it if pages are generated dynamically from a database for every visitor. They prefer to read static pages. These are pages which already have all the content on them rather than pages which load constantly changing data from a database.

ShopFactory creates static pages, which can easily be found and read by Search engines.

Automatic page titles
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Search engines give a lot of weight to the HTML title fields of a website pages. These fields are created in the HTML code of a page and usually appear as the title of the search result in a search engine.

ShopFactory automatically populates HTML title fields with the title of your pages. As these would normally reflect the content of your page, they are an ideal match. And the fact the HTML title is repeated on the page as actually visible page content gives your page an automatic boost when it comes to search engine rankings.

Of course you can manually change or reset the HTML title field content by replacing the text with an easy to use Wizard.

Fixed URLs
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ShopFactory uses an internal system to ensure that any page you create has a unique name which can be picked up by search engines. This ensures that the same page will always be found again even if you change the title of a page.

Automatic Meta-Tags
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Meta tags are invisible text fields added to each page, to make it easier for search engines to find a summary of what is written on a page. ShopFactory automatically creates a description Meta tag based on the Introduction of each page. You can use the Meta the wizard to change this text and add Meta tag keywords, which will help your rankings in some search engines.

However, Meta tags have lost a lot of their value in regards to search engine rankings. These fields were a good idea when invented, but many people abused them in the past. Because they are invisible people added all sorts of text to them to try to improve their search engine ranking. Often text, which had nothing to do with the content of their website.

For this reason many search engines such as Google today ignore Meta tags.

.html Page Naming
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ShopFactory allows for you to change your .html page names to help further your Search Engine and keyword optimization.

A .html page name can be renamed with your product/content keywords to add that extra push on the search engines.

Alt Tags
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Alt Tags are the small text bits which come up when you put your mouse over an image. They can help improve search engine listings by repeating relevant search words. In ShopFactory you can easily set up Alt Tags simply by double clicking on any image.

Automatic Title Headlines
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Search engines value text differently based on how it is displayed on your pages. To do this search engines look (for example) if a text is contained in a Headline, if it is bold or if it is just normal text. ShopFactory automatically adds headlines around important text such as Product titles and page titles to help boost the relevance rating of these terms.