Meta tags are invisible text fields added to each page, to make it easier for search engines to find a summary of what is written on a page. ShopFactory automatically creates a description Meta tag based on the Introduction of each page. You can use the Meta the wizard to change this text and add Meta tag keywords, which will help your rankings in some search engines.
However, Meta tags have lost a lot of their value in regards to search engine rankings. These fields were a good idea when invented, but many people abused them in the past. Because they are invisible people added all sorts of text to them to try to improve their search engine ranking. Often text, which had nothing to do with the content of their website.
For this reason many search engines such as Google today ignore Meta tags.
